Designer Narendra Kumar, now the creative director of Amazon Fashion, has come up with a women’s work-wear range, and he believes that today’s working woman needs wardrobe options which are stylish, elegant, formal yet extremely comfortable.
Launched earlier this week, his collection — Fleet Street on Amazon.in — is a collection of modern classic shirts and tops.
Fleet Street, London, was the hub of British journalism until the 1980s, where women first started working in a corporate space, created especially for a new generation of working women, in all areas of enterprise.
Drawing inspiration from this idea, Fleet Street by Narendra Kumar is a collection that meets the aspirations of this new generation of working women.
“Creating a women’s work-wear range was a first for me and I have enjoyed every bit of it. Today’s working woman needs wardrobe options which are stylish, elegant, formal yet extremely comfortable.
“Lack of such affordable designer labels in the market prompted me to create this special line which focuses on smart tailoring and detailing,” Kumar, creative director, Amazon Fashion, said in a statement.
“Fleet Street is a collection of modern classic shirts and tops and has been created keeping in mind urban workspace environment. The collection has been exclusively launched on Amazon.in for easy access and reliable delivery.”
Puneet Gupta, category leader – apparel, Amazon India, said that they are excited to bring their customers across the country yet another designer-label at affordable price point.
“With the renowned designer Narendra Kumar’s special work-wear line, we are sure to address a need gap in the market for today’s young women professionals who want multiple fashion choices at their doorstep,” Gupta said.
“The launch of Fleet Street by Nari reinforces our commitment to make fashion easily accessible to our consumers and offer them a width of selection to suit their varying tastes and style preferences.”