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IT’S OFFICIAL – this Valentine’s Day, love letters are the key to better relationships

Writing down your feelings by hand – letters can help resolve arguments, strengthen your relationships and could even score you a date, reveals a survey.

  • 83 per cent said a written invitation is the most romantic way to be asked on a date;
  • 85 per cent Australians said that writing down their feelings helps them feel clearer and calmer;
  • 55 per cent saying it helped them kiss and make up after an argument

This was revealed in a survey of more than 1260 Australians, conducted in time for Valentine’s Day by online dating site RSVP and Pilot Pen Australia.

“Taking the time to reflect inwardly and then picking up a pen to write your feelings down can be incredibly powerful for yourself and your relationships, helping you move through difficulties onto better times,” said Mr John Aiken, psychologist and dating and relationship expert.

Despite the increasing use of communication via technology, 80 per cent of survey respondents said that they had hand written a love letter and an overwhelming 90 per cent said they believed there was still a place for the love letter today.

This trend also extends to the most romantic day of the year, with 77 per cent of people saying they write and send cards on Valentine’s Day.

“It seems pen power still has an important place when it comes to expressing love and appreciation, which in this day and age, is heart-warming to see,” says Aiken.

Simultaneously, pen sales, particularly of fountain pens and inks, are increasing.

“We have seen a 200 per cent increase in sales of our prestige range of fountain pens & inks in the last twelve months,” Ms Barbara Oliver, marketing manager, Pilot Pen Australia, said.

The research also revealed that this is part of a global trend, suggesting an increasing need to communicate beyond the keyboard, notably perceived “as part of a general backlash against technology,” according to Ms Oliver.

“The resurgence in pen sales, together with the RSVP/Pilot Pen survey results, certainly suggests that the love letter is alive and well!” she said.

Gen Y is slowly appreciating that a hand written love letter is that it can be kept and cherished to maintain long lasting, heart-warming memories of your love that can be re-visited for many years to come.

This was supported by the survey findings which showed that 45 per cent of respondents had kept love letters from previous partners; 45 per cent said that love letters are romantic, with just 6 per cent saying they were ‘ancient history’.

54 per cent said that writing a love letter shows that you have taken the time to think about your loved one with 25 per cent saying it was a lovely way to communicate your feelings.

An overwhelming 83 per cent of survey respondents said that a hand written invitation would be the most romantic way to be asked out on a date, compared to a text message (15 per cent).

“It may seem that everyone is using emojis and gifs to communicate their feelings today, but if you really want to win someone over, the key may be putting down the phone and picking up a pen,” Dave Heysen CEO of RSVP explained.

“The adage rings true when it comes to love – the pen is mightier than the sword, or the text,” he adds.

When it comes to Valentine’s Day, it seems that many Aussies are romantics at heart: 75 per cent of respondents said they buy their partner a Valentine’s present when in a relationship.

Flowers are the most preferred gift (35 per cent), followed by dinner for two (22 per cent).  The most romantic gift was considered to be a surprise weekend away (41 per cent) followed by a beautiful hand written love letters (28 per cent).

“It’s great to see that so many people still love to celebrate Valentine’s Day – it can be a great opportunity to make a romantic gesture that can keep the connection going between you and your partner, or demonstrate your feelings towards a potential partner,” says John Aiken.

When asked what is the most important factor in building and maintaining a great relationship, communication came out tops (62 per cent), followed by trust (25 per cent), with romance ranking at just 4 per cent.

Communication with letters, is essential for a great relationship and from here, everything follows, including romance and this Valentine’s Day, it might be worth picking up a pen and expressing how much you care – you never know where it might lead.

Shalini Singh

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